Want to learn how to turn a profit with your Facebook listing? Check out the 10 best selling items on Facebook Marketplace that'll attract buyers.
Struggling to turn a profit on Facebook Marketplace?
It's not uncommon. Though it opens many doors, high levels of competition and creating an exciting listing can be difficult, so the rewards don't come as fast as some people hope.
But if you post a listing of one of the best selling items on Facebook Marketplace, you have a better shot at attracting potential buyers.
This guide breaks down the process and helps you improve your sales on FB Marketplace.
Whether you have an auto dealership, an e-commerce business, or are in the real estate industry, using FB Marketplace comes with some unique advantages:
FB Marketplace makes online selling so simple that anyone can use it for a profitable side hustle. But the types of products you sell can influence your earnings.
Here are the top ten best-selling items on Facebook Marketplace in 2023:
Fitness equipment always falls into the "hot selling items" category.
Whether it's yoga mats, workout clothes, or at-home tools like dumbbells, these items fly off the shelves of your online store.
The sports equipment industry is booming, but such items can be expensive. People may turn to places like FB Marketplace to get a more fair price for the items they need to work out.
Kid and baby stuff are always some of the top-selling items online. Parents are on the lookout for reasonably priced kids' clothes, baby gear like car seats, and more.
Kids grow up fast, and buying them the things they need from traditional stores can be expensive. Facebook Marketplace provides an affordable ecosystem for parents to make these purchases.
Plus, you're not just targeting the kid's parents. Baby supplies are often bought as gifts from friends and family members, too, so you have a large group of prospective buyers.
You also have the toys category, where you can add baby toys, kid's toys, soft toys, and even old toys. The profit potential here is endless.
Seasonal items are those that are only available for a limited time. Think of Christmas decorations, which you only start buying in November or later.
Seasonal products usually sell fast because the clock is ticking. Either the seller doesn't have a large supply, or there's a specific deadline coming, like a holiday.
Adding these types of products to your listings is a smart way to make money online.
Some examples include:
Facebook Marketplace is a great place to find books at a bargain, so you'll tap into a large group of potential buyers.
While selling books isn't always a way to get rich fast, some niche ones can be sold for more, such as first-edition books or textbooks.
Selling furniture and home decor items on Facebook Marketplace is great for all-year-round profit. There's a huge market for specialty items like antique furniture, which can offer people something unique, usually at a good price.
There's no limitation on selling furniture items or decorations on FB Marketplace. It can be anything from a small coffee table to light fixtures, paintings, complex patio furniture, or even used furniture items.
Selling electronics and power tools is a staple of making money online, especially when the items are priced competitively.
A potential buyer can look for anything from smartphones to laptops, small appliances like toasters, or anything a DIY handyman needs in their toolbox.
Selling vehicles on Facebook Marketplace isn't as simple as listing baby essentials or pet supplies, but if you have a car dealership, it's worth it.
These listings improve your shop's visibility, help you connect with local buyers, and increase traffic to your dealership.
Selling clothing is another staple on Facebook Marketplace.
Some items can sell faster than others, such as brand clothing at a discount, but even if you don't have these types of trending items, you can still turn a profit.
Children's clothes are always the best-selling items on Facebook Marketplace since they fall into the baby supply category, but you can also find success selling to adults.
If your items come at a decent price, you have a high chance of finding the right buyer.
Collectibles are one of the best things to sell on Facebook Marketplace. Yes, the target audience is smaller, but you have the opportunity to put a higher price tag on these products.
For instance, trading card games are popular on Facebook Marketplace, but if you have a unique first-edition deck, potential buyers could be willing to spend more to have it.
Facebook Marketplace is a great place to sell gardening tools and supplies, especially in the spring when homeowners start thinking about improving their yards.
You can sell plants, pots, hoses, or funky yard decorations like garden gnomes. They're all worth selling on Facebook Marketplace, especially plants, as you can market them all year.
These ten products will help you sell on Facebook Marketplace, but the following steps can help improve your success rate:
First, think of which of the top sellers above is easiest for you to sell. For instance, birthday gifts are always in high demand, but they often require personalization.
If you can't accommodate that, you might be better off selling toys, clothing, or other similar best sellers.
Choose the products for your listing while taking into account the platform's limitations as well.
For example, if you want to sell digital goods, Facebook Marketplace isn't the place to do that. It only allows selling physical items, and even here, there are some restrictions.
Selling on Facebook Marketplace depends on the quality of your listing, and that's often determined by your product photos.
If you can, invest in a professional camera or hire a photographer to snap quality photos of your products to make them more appealing. It also helps to feature the product in a real-world setting.
For instance, don't snap kids' toys on a white background only. Add a few pictures of the items in a child's room or show a child playing with them.
These descriptions can make a potential customer want to buy your product. Use relevant keywords in your copy and titles to help people know what you're selling right away.
Descriptions help paint a picture of a specific product and can answer some common buyer questions in terms of size, material, purpose, and more.
Put yourself in the buyer's shoes and think about what sort of information they need about your product before they can confidently purchase it.
No matter which of the best-selling items you're advertising, know that people go to Facebook Marketplace with the expectation of a reasonable price.
Though some items, like luxury clothing, can work well on this selling platform even at a higher cost, you have to have competitive pricing to be successful on Facebook Marketplace.
Look at your competition to discover what prices fit your niche.
When you sell on Facebook Marketplace, you get a way to easily connect with buyers, so take advantage of that.
Respond to messages as quickly as possible, and always be polite to your customers.
Customer service skills are essential when you sell online, and these interactions can help push a customer from "just looking" to converting.
Don't be afraid to add a new listing to your Facebook store, especially if you notice a change in market needs.
For instance, if multiple people message you about specific types of services, like personalized gifts, offering that could prove useful.
Monitor your messages to discover new selling opportunities in your niche.
Before you start selling products on Facebook Marketplace, consider these issues:
Prohibited Items
You're not allowed to sell animals, healthcare-related items, or advertise services. Facebook Marketplace is exclusively for tangible products.
Time Investment
You can set up listings quickly and tap into a community of buyers, but selling on Facebook Marketplace will still require some time investment on your part.
You'll need to tweak the listings, communicate with buyers, and handle shipping and payments.
Product Investment
Some items can't be sold on Facebook Marketplace without being spruced up a bit.
For example, vintage furniture will need some repairs and cleaning before you can start selling it.
This can increase potential earnings, but it does involve an upfront investment to improve the item.
Navigating Competition
Some niches can face higher levels of competition, which can make turning a profit difficult.
This could mean putting all your eggs in the Facebook Marketplace basket is risky, and you might be better off advertising your products on multiple platforms and even your website.
Quality products, competitive prices, and appealing listings are key to selling products on Facebook Marketplace, but you'll need to promote your Facebook Marketplace products to gain traction.
You can share your listings on Facebook groups, your personal account, or even on other social media sites like Instagram.
Don't give buyers any unnecessary financial or personal information.
Stick to discussing the products and opt for online payment methods like PayPal as opposed to checks. Meta provides more tips on how to stay safe when selling and buying on Facebook Marketplace.
Not sure if selling products on Facebook Marketplace is right for you? Check out these other online marketplace guides:
Gift baskets, boxed toys, cars, and trendy apparel — selling items on Facebook Marketplace can support your sales goals and improve your cash flow, especially if you're selling one of the ten best-selling products on this list.
Use this guide to improve your offers and start getting more attention from potential clients.
What do you think about these best-selling products? Let us know if you'll be adding any of them to your Facebook shop! Feel free to share this guide with other online entrepreneurs if you like it!
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