Learn how to become a copywriter and start a lucrative and flexible career. Learn what yo need to get started today.
Professional copywriters specialize in producing content for various mediums, such as advertising, social media, and websites.
A successful copywriter creates persuasive, engaging content that captivates the target audience, influencing them to take specific actions.
As a copywriter, you’re responsible for the following:
The best part is that copywriting can be done remotely, whether you do freelance writing or work with an advertising agency.
That can be compelling for people with anxiety who don’t like in-person team meetings.
Copywriters’ salaries can vary depending on several factors, including existing skill sets, experience, the industry, and location.
Regardless, copywriting can be a lucrative second job to have. Here’s a general overview of a copywriter’s earning potential:
To become a copywriter, you’ll need a combination of skills as well as different software and equipment.
Here are the primary requirements for the former career and the associated costs:
Landing a copywriting job doesn’t necessarily require a specific degree. If you have the right skill set, you can easily enter this career.
However, having a formal degree in English, communications, marketing, business, or a relevant field can increase your chances of getting an interview.
The former degrees can cost between $25,000 and $45,000 on average. Still, prices can vary depending on the school and program. Online copywriting courses range from $0 to $2000.
Aside from your degree, you may need to enrich some core copywriting skills. Those include:
You’ll need a computer and a fast internet connection, which can cost $65-$75 per month depending on your provider.
Aside from that, copywriters use many writing, editing, and plagiarism-checking software to create high-quality copy. Prices for the former will vary depending on your choice.
However, the company will provide free access to these programs if you work for an agency.
On average, you can spend between $2000 and $50,000 to learn how to become a copywriter. You can also expect to pay around $100 for internet bills each month.
These prices don’t include the costs of monthly subscriptions to writing software programs.
Although it varies depending on your work ethic and level of expertise, becoming a copywriter can be challenging.
Even if you have a knack for writing, you still need to put in the effort to polish your skills. You also need to gain industry knowledge and experience to create a decent portfolio.
That can be tough since copywriting is one of the most popular gigs, and many people compete for an open slot.
Aside from that, the job itself is demanding. You may keep working at night so that you can finish before the project’s deadline.
Not to mention, you might face client issues and conflicts because of creative differences, among other obstacles.
Generally, it can take around six months to a year to perfect all skills related to copywriting. The period will vary depending on your skill set and experience.
Having said that, the journey to becoming a skilled copywriter never ends. You’ll have to continue learning and stay updated with new guidelines and technologies.
Follow these five steps to learn the basics of copywriting:
Getting a formal academic qualification isn’t a strict requirement for becoming a good copywriter.
However, it’ll help improve your prospects since some agencies and even potential clients insist on hiring a writer with a degree.
Not to mention, copywriting is a highly competitive field. Completing your degree can help you land an open position in a marketing agency.
Still, you can make up for your lack of a relevant degree by seeking online courses and training.
Start by searching for various copywriting job descriptions. Then, list all your qualifications to determine which skills you need to work on.
As you know, copywriting is vital for any industry that requires marketing.
It can be overwhelming to try to cater to various fields. Plus, you can’t possibly gain senior-level experience in all those areas.
For that reason, you should consider specializing in a niche.
Not only will that help you become an expert in your field, but companies pay more to hire an expert than a general copywriter.
All you do is consider the type of content you would like to write about.
Here are some of the common niches to help you decide which field to pursue:
Once you list your qualifications and decide on a niche, all you need to do is develop your skills through practical experience.
Landing an entry-level copywriting position is the easiest way to nourish your skill set and increase your qualifications.
However, don’t stress if you can’t find a job at an advertising agency. You can still develop your skills in other ways.
For instance, look for freelance copywriting jobs.
Accept as many offers as you can, even if the pay isn’t much—the goal is to make use of your credentials and increase your experience.
Most companies will ask for samples along with your resume. That’s why it’s crucial to build a portfolio with all your achievements.
You can include some writing samples to highlight your experience in a particular niche.
You can go one step further and create an online portfolio. It doesn’t have to be costly; a simple blogging website or free online hosting site would suffice.
Make sure to include all your work, provide your contact information, and proofread for any profile errors.
Regardless of the domain, networking is vital to finding a job. Set up a LinkedIn profile and connect with people in your field.
Introduce yourself and ask for tips. Some people are even willing to review your work and provide feedback.
You can also attend webinars, conferences, or relevant events to meet with business owners and exchange business information.
Participate and engage in online copywriting forums—such communities can help you get a freelance gig, internship, or full-time position.
While the job comes off as challenging at first glance, working as a copywriter has several perks.
Here are some reasons why you should join this career:
Flexibility and remote work opportunities
You can enjoy setting your own schedule when working as a freelance copywriter.
Even if you work for an agency, you get to decide whether to work full-time, part-time, or per project.
Highly in demand
Name an industry that doesn’t need advertising or marketing. (Most likely, you won’t find any).
Almost all businesses need a copywriter to succeed, which makes it a great gig with high-income potential.
Mostly Future-proof
Copywriting is a form of art. And producing high-quality content that resonates with the target audience requires human creativity, which is difficult to replace with automated tools.
Career growth
With experience and a strong portfolio, copywriters can advance in their careers, becoming creative directors or even launching their businesses.
Excellent creative writing skills, as well as technical and research skills, are all core requirements for becoming a copywriter.
You can also get a formal degree in business, communication, or English and literature.
Generally, yes. Most copywriters make up to six figures yearly. Top copywriter salaries can go over $100,000 annually.
As you can see, having a career as a copywriter requires dedication and continuous learning.
By developing your creative writing skills, specializing in a niche, and building a strong portfolio, you can learn how to become a copywriter quickly!
Let us know in the comment section if you have any thoughts or questions. And if you found this article helpful, do us a favor and share it with your friends!
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