What Is Adler Weiner Research?
Adler Weiner Research is one of the corporate marketing research firms that businesses hire to help them better their products.
The company looks for consumers like you to participate in paid focus groups or other activities to provide your thoughts. Your opinions are valuable to businesses that want to learn more about how consumers use their products.
If a business is launching a new product or they're getting poor feedback on an existing product, they need to put money into learning what needs to be changed. Adler Weiner Research offers qualitative market research services to find those answers.
That's where you come in. You get paid to test products to derive the answers!
How Does Adler Weiner Research Work?
To get started, you can go to their website to register as a participant, either as a consumer participant or a healthcare professional.
Consumer participants will do focus groups, shop-alongs, in-depth interviews, and in-home interviews. Meanwhile, medical professional staff will do similar activities but for medical studies.
Once you sign up with them, you'll be in their database. You'll be contacted by email or phone, where they'll screen you and proceed if you're a good fit.
Most of their studies are at one of their corporate offices in Chicago, Orange County, Los Angeles, and Lincolnwood.
You'll likely be invited to a meeting in one of their conference rooms with a few other participants. After completing the agreed-upon assignment, you'll be paid.
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Common Questions to Understand
Getting paid up to $100 an hour without any previous focus group experience may seem suspicious.
Funny enough, the lack of experience is where your value is in this. Your fresh eyes and thoughts will be useful to their clients.
These are some common questions about this type of work to help clarify it all for you.
What Types of Studies Does Adler Weiner Research Do?
Different market research groups tend to focus on or specialize in different industries.
Adler Weiner Research has been around for over 60 years, so they're established within the industry and spread their research across a wide variety of topics.
While a majority of their research focuses on technology and healthcare, they do work with businesses from other fields as well, such as:
- Caregiving
- Voting
- Video games
- Electronics
- Tobacco
- Paid clinical trials
What Do I Need to Get Started?
It's important to sign up with honesty on your location and information, as that's how you'll be selected for the studies.
You may also need transportation for the in-person studies that require you to go to their offices.
For the online surveys or focus groups, you'll need a video camera on your laptop or cell phone with a strong internet connection to participate.
It’s important that you're in a private area during the call.
It's necessary to update the information on your profile. Important information like buying a new car or house may qualify you for specific studies.
How Much Money Can I Make, and How Do They Pay?
Adler Weiner Research pays anywhere from $75 to $300 for their studies. These studies last anywhere from a half hour to a few hours.
The payment type varies, but it'll be discussed before you participate. Sometimes they give cash directly to you, while other times, they give e-gift cards or checks.