Looking for a new creative platform for you and your marketing team? Check out 9+ great options to facilitate your workflow and collaboration!
Struggling to figure out which creative platform is best for you?
With so many solutions available, most marketers and business owners can have a difficult time choosing between them.
And it doesn't help that you don't fully know what a digital asset management software solution has to offer until you test it.
But finding the right creative software shouldn't be that difficult.
Make life easier for yourself by checking out this review of the top creative management platforms, and find the one that can optimize your creative process.
Here are two common questions about creative automation and management platforms answered:
Ziflow is the best creative platform.
It's ideal if you produce content in-house and want a simpler way to gather feedback, track file version, and ensure changes are implemented correctly.
Miro offers the best free plan when compared to other creative management platforms.
Though many other of these tools also have free forever plans, Miro's version provides the best access to its suite.
Companies can have different expectations from creative management platforms, and it's crucial to consider your specific needs before choosing.
For instance, print-on-demand companies could require e-commerce features that help them easily share their design prints with vendors for customization.
Media agencies would need a way to communicate within their department and monitor content creation.
But apart from such activity-specific features, a good creative platform should also provide:
These tools should make it easier for companies to keep track of their digital assets, whether it's videos, ad variations for paid campaigns, or other creatives.
They should allow you to update files across multiple platforms in real-time to ensure everyone on the team can access the same information and reduce manual labor.
Switching between creative management platforms can be tricky, so it's worth looking for solutions you can use for a long time.
As your business grows, having a creative platform that scales allows you to keep all your operations moving forward even as your needs change.
Even if you need to upgrade your plan, scalable software is a cost-effective solution for your creative management needs.
A good creative platform should ease collaboration at multiple levels:
Such tools should provide a simple way for people to work together, view, and leave feedback on creatives.
Access to files should be easy to manage by establishing different user roles, the files they can see, and the activities they can perform.
Creative management platforms are most often intuitive and designed to help end users quickly learn the ropes.
Still, if you require advanced features and need these tools for several departments, they can get more complicated.
You may need special onboarding to help your team get started or priority support to fix issues as soon as they appear.
The perfect software is usually created through third-party integrations, so look at what these tools allow as final criteria before signing on.
Integrations let you create a custom solution for your company and streamline several other processes, such as sales, advertising, project management, and more.
First, let's look at the three best creative management platforms that can help move your creative process in the right direction:
Ziflow is a creative management platform designed to facilitate creative collaboration between various teams in a company.
The platform focuses on streamlining feedback so the creative process remains flowing until the project is completed.
If you're handling different video editing projects, Ziflow aggregates all relevant feedback for all videos in one place.
Editors no longer have to switch between their email, private chats, or other communication channels to know how to optimize an asset.
Ziflow is one of the best creative management platforms out there.
Even the free version streamlines digital asset management and production and allows freelancers to quickly gather feedback on their work as they're juggling with several clients.
It's also a great solution for digital advertising agencies and any business with any type of creative workflow. Ziflow enables efficiency at a high level.
Canto is a creative management platform that allows you to gather all your digital files in one place.
If you have assets like photos, videos, copy, and are finding it difficult to keep track of them, a service like Canto is just what the doctor prescribed.
It helps users find the right files using AI-powered search functions and allows them to share them with relevant team members or third parties through links and customized sharing portals.
Canto claims it has the "simplest pricing model on the market," but you'll have to reach out to it directly to get a custom quote and more information.
However, it offers a free trial to test its service.
Canto is for anyone struggling to organize their marketing materials, no matter what industry their business is active in, be it healthcare, retail, manufacturing, or even the non-profit sector.
Wrike is a creative management platform designed to help team leaders keep track of their projects at all stages of development.
It provides essential support for small online businesses in the creative sector that need to optimize anything, from their digital advertising strategy to improving their performance and tapping into better analytics.
Wrike presents itself more as a work management platform, so its features aren't limited to the creative process.
IT departments, engineers, project managers, and other professionals also have several useful features.
Wrike is a great tool to manage your marketing materials and optimize project and task management. Even the free version provides great access to its core features.
While it can get expensive for larger teams, if you need enhanced collaboration capabilities and the use of advanced AI technology, the cost is worth it.
If the previous creative management platforms don't address your core needs, check out these other great tools:
If you're already using Google products in your business to create invoices, communicate with your team, and for digital ad production, then the Google Marketing Platform may be the next stop your company needs to enhance its processes.
It's a unified marketing and analytics tool that helps teams make better decisions with their campaigns, manage their assets, and keep track of their marketing channels.
Google Marketing Platform provides tools for both small businesses and enterprises to create, launch, and monitor their campaigns.
Working with Google's ecosystem is an efficient way to optimize digital ads since you can connect all relevant data in one place and use it to make better decisions with your ad campaigns.
This alone makes the solution one of the most powerful creative management platforms around, especially if most of your conversions come from Google Ads.
The platform has a slight learning curve, especially if you're unfamiliar with Google's products.
It's a fantastic solution for large enterprises with the resources to invest in employee training, but smaller start-ups could need more time to figure out how to leverage it.
Google Marketing Platform provides basic analytics and optimization features for free. These are designed to support the needs of small businesses.
If you need enterprise-level features like 360 Campaign Manager or Search Ads, you can contact the Google team for a custom quote.
Monday Work Management is a creative management platform specifically designed to facilitate marketing and creative work.
It's a fantastic solution for marketing agencies and businesses who need a way to improve asset development from idea to result.
Monday Work Management allows you to have the end goal of your campaigns in clear view and ensures you can work toward achieving it.
This creative platform can help agencies successfully manage everything, from digital advertising production to events, strategic planning, content calendars, and more.
Users can collaborate with both internal and external parties, set different goals for projects, and even track the process to ensure the task is delivered on time and doesn't exceed the budget.
Monday's dashboards can aggregate all relevant data of a project in one place, but for complex ones, the interface can get cluttered.
This makes it difficult to effectively track key metrics.
Bannerflow is a great solution to improve your creative workflow through automation.
It can save resources during digital ad production and can remove a lot of repetitive work from the process.
This creative platform helps you manage your campaigns to increase conversions through several features like real-time publishing and live feed data.
Bannerflow's best feature is enhanced ad personalization. The tool helps you deliver highly targeted digital ads created right in its integrated Creative Studio.
These ads help you stand out from your competition and get better results with your digital advertising efforts.
The creative platform also provides automation features that help you scale your ads in minutes, generating extra digital assets you can post on a variety of marketing channels.
The platform has a steeper learning curve that prevents users from tapping into the full capabilities of Bannerflow right away.
Bannerflow has a subscription model, but you'll need to contact its sales team for a custom quote.
Creative Force helps optimize and elevate content for those in the retail industry.
While it's not exclusively a creative management platform, it provides several ways to organize and keep track of your creative assets.
It also keeps track of different file versions, lets you oversee the production process, and collaborates with different parties.
Creative Force helps retailers get a singular ecosystem to help them run their business at most levels.
On the creative assets side, you can gather all your relevant materials in one place, work on new versions, and even share the projects with others.
On the business side, Creative Force helps you manage vendors, track and manage product samples, and scan product barcodes with a smartphone to get more information about it.
If you're starting an e-commerce business, Creative Force isn't the ideal solution for you. It's a costly tool designed for bigger retailers with higher budgets.
Start-ups and small businesses likely can't afford it. If that's you, we recommend checking out other creative management platforms on this list.
It supports your digital advertising needs by allowing you to create assets tailored for specific marketing channels and publish them with ease.
Bannerwise helps optimize digital ads by tailoring visual imagery to your specific target audience.
You can generate any ad size with a click, automatically scale elements, and ensure brand consistency on all your digital assets.
It's a great solution for media agencies needing a creative automation solution that allows them to cater to the needs of multiple clients.
Bannerwise can be costly, but the major drawback is that some of its features are only available as add-ons.
If you need API connections or to host your HTML5 creatives on its servers, these will cost extra.
Miro helps you stay on top of your marketing plan and monitor the entire process from start to finish.
It's a great tool for creative directors and marketing teams to work on the same project together.
Miro's features are also optimized for hybrid work, allowing people to work in tandem no matter where they're physically located.
Miro provides several templates to start optimizing your creative workflow from the second you log in.
Its whiteboard features help take the brainstorming process online, allowing all team members to contribute their ideas even if they're not in the office.
It also offers digital asset management features to support teamwork and implementing marketing campaigns. And all of these perks are included in the free plan.
The idea of taking physical instruments digitally (like the whiteboard) is innovative, but it can be tricky to use.
Miro's interface gets clunky at times, and most users need a while to get used to it.
AdCreative is a creative platform designed for social media marketing agencies.
It uses artificial intelligence to generate visual elements for your ad campaigns, no matter where the ads will run.
It's a great way to automate your creative content and get multiple ad variations in just a few clicks.
This solution is ideal for agencies with a lot on their to-do list but not a lot of resources to execute their ideas.
AdCreative smooths out the production process for ads and generates images in any size and for any platform.
It's creative automation at its best and allows you to track your top-performing ads inside the tool if you connect your ad account to it.
AdCreative is a newer platform, so it still has a few kinks to smooth out.
The process isn't fully automated, and you'll need to double-check the generated ad images to make sure they meet your requirements before you send or publish them.
AdCreative has three main types of plans, but they each come with four additional sub-plans.
The creative platform also uses a credit-based system for downloading assets generated on the platform. These credits refill every month.
Each plan offers access to all main features but to different extents.
Yes, but it depends on the tool and plan you choose. Most of the creative platforms on our list facilitate collaborations and can be used simultaneously by multiple people.
Good creative management platforms usually provide enhanced security to ensure all company data is encrypted and protected in case of a potential breach.
Ziflow stands out against all other creative management platforms thanks to its fantastic asset management and collaboration features.
Canto is a close second, but Ziflow took the lead thanks to how it can streamline feedback and handles version tracking.
Our top choice ticks every box, from allowing third-party integrations to providing campaign management solutions and great support.
Is Ziflow the right solution for your business? Sound off in the comments, and let us know your thoughts.
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